Is your current brand collateral clearly communicating your business brand identity? If your answer is not sure, not anymore, I wish or any of the numerous responses other than an astounding YES; then it is time to for a branding collateral check-up. Your brand identity should be clearly communicated through all your brand marketing.  This is an area where sometimes that communication gets stale or does not evolve with the business, leaving behind an uninspiring message or one of disorganization. Keep it fresh and consistent.